![]() This multi-unit development deal - which was signed in partnership with Phenomenal Gyms, LLC. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.The results-based gym concept has partnered with Phenomenal Gyms, LLC to offer a fitness experience to communities across Virginia, Pennsylvania, Georgia and FloridaĪTLANTA ( PRWEB) ApWorkout Anytime has signed an agreement to bring 20 new locations to markets in Virginia, Pennsylvania, Georgia and Florida. Have a tip about Central Florida development? Contact us at or 40. It’s more of a community fitness center,” Ayers said. “Workout Anytime has created an atmosphere within its clubs. The colors are vibrant and there is an emphasis on working out with others. There is no child care and no group classes. ![]() “ goal is saturation in all 50 states over time,” he said.Īyers told GrowthSpotter the Workout Anytime clubs mainly compete with Planet Fitness and Crunch Fitness, with a low price-point and an emphasis on cardio and weights with high-quality equipment. Currently, there are more than 100 locations, mainly concentrated in the Southeast. In the next five years, the company as a whole plans to expand to 500 locations nationwide, Ayers said. “I feel even though there are a lot of clubs in Florida, it is an underserved market,” he said, adding gyms need to be in convenient locations with flexible hours. He also works with Workout Anytime selling franchises nationally. The goal is to have 10 clubs in the Central Florida area in the next two to three years, Ayers said. “There are a lot of people being driven into our space that were not here 10-15 years ago,” Ayers said. The current trend of wellness is also good for business. “I have more opportunities than I can take right now.” ![]() “I’m looking for shopping centers that have vacancies in them and there are not current health clubs,” Ayers said. “We support and market with one goal in mind, franchises should be in business for themselves, not by themselves,” he said. Workout Anytime’s support for its franchisees with marketing, vendor relationships, and more differs from its competitors, Ayers said, with a focus on personal and financial goals. Currently, one Workout Anytime is operating in the Orlando area at 165 Wekiva Springs Road in Springs Plaza in Longwood, where Ayers does not own the franchise.Īyers has lived in the area since 2015 and his experience in the fitness industry includes time as a partner in a Gold’s Gym franchise and eight years as the Chief Revenue Officer for ABC Financial Services which provides software and payment processing for many health clubs around the country. 1, Ayers told GrowthSpotter this week, with the other locations planned for the second and third quarters of next year. “Workout Anytime is a 24-hour half-staffed, half non-staffed concept,” Ayers said, with trainers and others available at the clubs from 9 a.m. Steve Ayers says the Atlanta-based brand, which staffs its clubs half the day while leaving them accessible to members around the clock, builds on the expanding concept of catering to people who exercise on their own schedule. ![]() A new Orlando-area franchisee with fitness-industry experience is planning to open three Workout Anytime locations here in 2019, while he sees growth in the industry’s customer base.
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